​Choosing the right SEO company is the goal of every business owner, mainly because the future of his business relies on the expertise SEO firm. While a professional SEO company India can skyrocket your business growth, a team of inexperienced SEOs can damage the overall performance of your website. In fact, if you don’t hire a reliable SEO team, even a penalty from Google can knock at your door.


This is why it is extremely important to scrutinize precisely before finalizing a team of SEO experts for your website. When it comes to hiring an SEO company for your website, there are a couple of aspects that must be kept in mind, the company’s work approach being one of them.


Each SEO company follows a different process to attain the desired results. Being the client, it is your responsibility to familiarize yourself with the entire process and ensure that the company only uses ethical SEO practices.


Like the work approach, there are several other elements which must be considered before hiring an SEO company India. So, in this blog post, we have decided to compile a list of effective tips to hire an SEO company for your business.


These tips will help you cherry-pick the most suitable SEO company which fits your requirements the best. So, without any further ado, let’s start the list.


Avoid Companys Which Promise # 1 Position
It is worth noting that the SEO world changes with each passing day. The techniques which are working right now may not deliver similar results in the coming 3-4 months. It means that if anyone is claiming to achieve #1 position for your website, they’re probably not worth hiring as your SEO partner.


Any company which promises to achieve the #1 position is less likely to have the desired expertise to optimize the website. A professional SEO firm India, on the other hand, does not make fake promises. In fact, acquiring #1 positions on SERP would be the last thing professionals SEOs ever promise.


When you start working with an SEO company, the first thing that they do is perform an in-depth website audit. This helps them understand the challenges they’ll face while performing SEO for your website. The website audit process involves several critical steps, starting from analyzing the backlink profile to checking the on-page elements of the website.


In fact, the majority of professional SEO experts are likely to start with a website audit itself. Performing audit helps them in building an effective roadmap for the journey ahead. 


So, in case any company promises you anything without even looking at your website, pack your bags, and run in the opposite direction. Such SEO companies are most likely to implement unethical SEO practices such as keyword stuffing, link buying/selling, and several other black-hat SEO techniques.


Keep in mind that such unethical SEO practices can damage the overall website performance, leaving it vulnerable to receiving a Google penalty. So, make sure to avoid companies which use unethical SEO practices and promises #1 position in Google search results.


Check the Rankings of SEO Company Itself
The best way to ensure if the SEO company has the desired expertise to optimize your website or not is to check the search engine rankings for the company itself. A company claiming to perform SEO is most likely to have performed SEO for their own website as well.


To ensure that a particular SEO firm can meet your expectations is to perform a Google search using a couple of related keywords. Since you are looking for an SEO company in India, it is a good option to perform a search for keywords such as “best SEO company India” or “SEO companies in India”.


In case the company’s website appears in the first 10-20 positions, you are all good to go. However, if you cannot find the website anywhere in the Google search results, it is better to explore your options and look for other SEO agencies.


It is important to understand that a company which has failed to achieve top rankings its own website is less likely to help your website climb to the top of search engine ladder. So, before finalizing an SEO company, make sure to check whether it appears in the Google search results for the related keywords or not. In case, the answer is a no, it is a good thing to look for other options.


Take a Look at the Company’s Cancellation Policies
There can arise situations when you would want to terminate the contract and discontinue the SEO services. In such a scenario, if the company’s contract asks you to pay cancellation charges, you’ll be bound to pay the charges.


Moreover, many companies have their own cancellation policies which you will have to adhere in case you terminate the contract. Therefore, it is important to go through the entire cancellation policy so that you can understand what you are liable to after canceling the task.


Speaking of policies, if a company is imposing unnecessary contracts on you, try to look for other options. Reason being, such SEO companies are only in the business for monetary benefits.


Any professional SEO company is likely to have the least number of contractors. In fact, the majority of SEO companies do not even impose unnecessary contracts, except for the NDA, if asked by the client.


So, in case if you are signing any contract, make sure to read it word-by-word so that you don’t face any issues in the future.


Ask if They Follow the Latest Search Engine Guidelines
As we mentioned earlier, SEO is an ever-changing domain. Every day Google introduces new algorithms to filter out the search results so that the users can be entertained with the most suitable search results for the specific search query.


It is important that the SEO company that you hire is up to date with the latest search engine algorithms. The company professionals must implement the latest and recommended search engine guidelines to optimize the website.


Before communicating with the company professionals, read about algorithms such as Google RankBrain. Once you have knowledge about the algorithms, ask the SEO professionals regarding the same. Only hire SEO experts who have in-depth knowledge of the latest search engine algorithms.


Go Through Case Studies and Testimonials
The majority of SEO companies publish case studies and testimonials on their website. As a business owner, it is always a good practice to go through these case studies and testimonials to understand the capabilities of the SEO experts.


This is an imperative part of choosing an SEO company for your business. The case studies will help you understand the entire process the SEO executives follow to attain specific results, be it improved rankings or increased ROI.


Similarly, the testimonials will help you understand whether the SEO company India was able to meet client requirements or not. It is always a good strategy to take references. It means that you can also contact the previous clients directly to have an in-depth analysis of the company’s expertise.


In case any of the clients say they were not happy with the Indian SEO services, don’t hesitate to explore other options. Like we mentioned earlier the expertise of the SEO experts plays a critical role in deciding the future of your website.


Ask for the Reporting Process
It is important to keep track of the SEO results. The majority of SEO companies provide a detailed SEO report, either after two weeks or one month. However, you can also modify the reporting process as per your requirements.


Before hiring the SEO company, make sure to ask for the reporting format they are going to follow. Go through this reporting mechanism and check what metrics the company shares with the clients.


In general, there are a few metrics which must be included in the SEO report. These metrics include:


Traffic Overview: After every month/week, the company officials should share the progress in the website traffic. They should share all the channels, like organic, social media, referral, etc., from where you have acquired traffic. Moreover, the SEO report should also contain the total number of new visitors who have visited your website in the last month.


Improvement in Rankings: This is an integral part of every SEO report. The SEO company must include the ranking improvement stats within the monthly SEO report. This will help you understand whether the implemented SEO practices are delivering the desired results (in terms of rankings) or not.


Bounce Rate: Bounce rate is a crucial SEO metric which determines whether your website is engaging the customers or not. In case the bounce rate is high, make sure to ask the SEO professionals to perform the desired on-page optimization.
These are three of the common SEO metrics which must be included in every SEO report. However, the SEO reports can even include further metrics such as CRO (Conversion Rate Optimization) rate, based on your requirements.


In any case, never hire an SEO company which hesitates or avoids sharing the SEO report. Once you have the SEO report, make sure to go through the entire report to check if the SEO practices are working or not.


Take References
In case anyone in your contact list has every hired a team of SEO experts, it is better to go with the same company. Reason being, it’ll be easier to understand the expertise of the SEO professionals and decide whether they are the right choice for your website or not.


However, it is not always a good strategy to go after references. In many cases, the referred SEO companies may struggle to achieve the desired search engine rankings for your website.


Therefore, make sure to compare the referred company with other SEO firms which you have shortlisted and cherry-pick the one which best fits your budget and requirements.


Wrapping Things Up
Hiring the right SEO company is extremely important. If you don’t hire a professional SEO firm for your business, you may end up losing potential clients and sales. Moreover, in case the SEO company implements unethical SEO practices, your website will always be vulnerable to Google penalty. Avoid such scenarios by following the above-mentioned tips to hire the right team of SEO professionals for your business. 

In today’s competitive scenario, attracting traffic that actually converts is more important than increasing the number of visitors to your site. There’s no point in driving traffic which does not generate you leads and bring sales. This is why businesses have started to focus on implementing tactics which actually drive targeted traffic to their website. 

This is when digital marketing comes into the picture. If you have been looking to increase the number of leads/ conversions to your site, digital marketing can prove to be beneficial. While in a conversation with the team of SEO Experts of an SEO company India, we came to know that digital marketing has the potential to transform your business growth by attracting the target audience. 

By implementing the right digital marketing tactics, business owners can not only bring home targeted traffic but also surpass the competition. Here we have scribbled down a list of some of the reasons why digital marketing can prove to be beneficial for your business. 

Improve Conversions

As we mentioned earlier, you need to focus on increasing the conversions rather than attracting regular visitors to your site. Increasing the conversions will eventually skyrocket the overall ROI (Return on Investment), and that’s why it is important to implement strategies which increase the conversions. 

Digital marketing is the key to perform effective conversion optimization. You can easily keep a track of traffic that’s being generated to your site and build strategies to achieve the desired results. Content marketing, search engine optimization (SEO), and social media marketing (SMM) are three of the main pillars of digital marketing which improve the overall conversion rates. 

Increased Revenue
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Since digital marketing practices improve the conversion rate, business revenue eventually increases. Higher conversion rates generated through digital marketing techniques will eventually bring more sales, leading to an increased profit. 

SEO companies believe that businesses which implement the right digital marketing techniques are likely to witness better growth in the revenue as compared to those who rely on traditional marketing tactics. Increased revenue is yet another reason why you should utilize digital marketing for your business. 

Build Brand Reputation

Digital marketing helps you build a brand reputation for your business. Since you’ll be providing effective services and keeping your promises, you’ll eventually nurture a healthy relationship with the customers. This will give your long-term clients, which is the ultimate key to grow your business. 

Moreover, these happy clients will bring more sales to your business by referring your business to other people. The initial customers whose trust you manage to gain will become the brand ambassadors for your business in the future. Digital marketing is an effective way to build a strong brand reputation, allowing you to become an authority among the competitors. 

Cost-Effective

While as surprising as it may sound, digital marketing is cost-effective. You can consider it as a long-term investment which will not help your business right now but in the future as well. By implementing the right digital marketing strategies, you are most likely to increase your ROI. 

As a result, whatever you spend on running your digital marketing campaigns, it is going to be worth every penny. Moreover, if you manage to find an SEO company which offers affordable digital marketing services, it will make the entire digital marketing practices completely inexpensive. 

Digital Marketing Helps You Reach Mobile Customers   

It is worth noting that the majority of Internet traffic comes from the mobile itself. Customers have started to rely on smartphones to access the website. If you are looking forward to increasing the conversions of your website, you need to focus on providing exceptional user-experience to mobile users as well. 

By implementing several SEO practices, you can easily optimize your site for mobile users. Always remember focusing on mobile users is extremely crucial and if your website isn’t ready for the mobile, you are likely to miss out on big opportunities. 

Conclusion

Digital marketing is a domain which can benefit your business in many ways. Whether you are trying to improve your conversion rates or want to become a well-renown brand in the market, digital marketing has the potential to help you attain the expected results. However, it is also worth noting that digital marketing is extremely critical. 

Without having the desired expertise, you may not achieve positive results. This is why it is always advised to hire a professional SEO company which can take care of the entire digital marketing practices for your business. ​